While Cynergy Website Marketing has some unique tools and technology to analyze and improve your website, it is our people and their expertise that enable us to truly increase your inbound traffic and turn your visitors into leads and customers. Because we listen and understand, we can put to use our 25+ years of experience in the marketing business to help you define and build a top-rated website that generates business and increases your bottom line.
Website Design Services
You may have a website or you may be a new organization. However, if your website is not working to drive traffic, we need to talk about how our design services can benefit you.
• Cynergy Website Marketing’s consultants can manage and optimize your web presence.</li>
• We can either write content for you or teach your team how to write search engine optimized content. </li>
• We can design an eye-pleasing website with all the features that search engines like Google® and Yahoo Search® like.
• We can make sure your code validates and has no errors so that search engines move through the site successfully.
• We can add forms and ROI tools to your website.
• We can find and add high-ranking graphics to your pages.
• We can add social media to your pages – blogs, RSS feeds, Facebook®, etc. to increase rankings.
• We can evaluate the usefulness of adding media such as chat or video or audio to your pages and help you to add it if it is needed.
• We can even build other types of websites (Squidoo lenses, pumper sites, mini-sites) to help increase your rankings in a variety of ways.
• Our experts can build a custom website that meets your present needs, yet is scalable and portable to meet future needs.
• We partner with web-hosting providers to provide our clients with inexpensive web hosting services.
Talk to us about examples of our work.
Search Engine Optimization
We know how to understand and address the many challenges of optimizing a client’s website to increase the traffic to it.
Some of the challenges we have helped clients overcome are:
• Ineffective keyword strategy
• Lack of quality inbound links
• Lack of (or lack of understanding of SEO metrics
• Ineffective architecture
• Lack of relevancy of the page
• Lack of outbound links
• Lack of internal links (including broken links or ineffective links)
• Lack of pleasing design
• Illogical movement to navigate the website
• Lack of branding
We know how confusing SEO is and how your website may make sense to you, but your clients find it confusing. Let us help you. Just as driving has gotten easier with GPS units, optimizing your website is easier with our tools and people to guide you. Don’t wait any longer to increase your traffic or turn your traffic into customers. Let us help you.
Are you ready for your phone to ring? Do you want your inbox full of inquiries? If so, give us a call today.
Cynergy Website Marketing’s goal is to work with your organization to deliver an effective website that drives prospects to your website and converts them to customers. We can do this in a number of ways which can be used together for a total package or separately to solve particular problems.
Website Design Services
You may have a website or you may be a new organization. However, if your website is not working to drive traffic, we need to talk about how our design services can benefit you.
• Cynergy Website Marketing’s consultants can either write content for you or teach your team how to write search engine optimized content. </li>
• We can design an eye-pleasing website with all the features that are used by search engines like Google® and Yahoo Search® and Bing®. </li>
• We can make sure your code validates and has no errors so that search engines move through the site successfully.
Learn more . . .
Website Traffic Analysis
Using Cynergy Website Marketing’s tools to examine and analyze your website traffic will give you important insights:
• How many visitors does your website get from each of the search engines, your online partners, your marketing campaigns and any other sources? </li>
• How can you use this detailed breakdown of your website traffic and visitor “click paths” to understand and construct a strong lead flow from your website? </li>
• How is your website being used by visitors? Are they becoming leads? Are leads becoming customers?
For most business and organization websites it is critical to drive the traffic, but even more important to turn that traffic into leads that eventually become customers. We can make that process work for you by using our tools.
Learn more . . .
Search Engine Optimization
We know how to understand and address the many challenges of optimizing a client’s website to increase the traffic to it. Some of the challenges we have helped clients overcome are:
• Ineffective keyword strategy</li>
• Lack of quality inbound links</li>
• Lack of (or lack of understanding of) SEO metrics</li>
• Lacking or ineffective architecture</li></ul>
Learn more . . .
Our Unique SEO Tools and Technology
Cynergy Website Marketing’s processes are supported by the tools and technology we have developed. These provide the specific analytic insight needed to gain a distinct advantage when competing for top search engine positions.
• We use a keyword database which contains estimated keyword traffic data, unique keyword competitiveness data and even cost information for purchasing keywords for paid search advertising.</li>
• We know that some companies desire to undertake a Pay Per Click approach to their marketing strategy, so our PPC experts are able assist you.</li>
• Expert knowledge of SEO strategies, optimization techniques and link-building programs which result in a significant increase in targeted web traffic for your organization.</li></ul>
Learn more . . .
Our Strength
Cynergy Website Marketing’s strength lies in our dual nature as both a services and a products provider. We take the time to understand your business and its needs. Then we evaluate your business’ website based on those needs. From there we can recommend major or minor changes to the website and perform those services. However, having a website is not enough. If people can’t find your site on the first couple pages of Google or can’t navigate it when they find it, you may have done more harm than good. Therefore, we also provide web analytics and search engine optimization services through our proprietary process. Every project we work on becomes an extension of our past work. That means faster service, higher quality results, and lower costs for you.
Give us a call for a free assessment of your website.
When Cynergy Website Marketing began offering website services, we realized that tools and technologies were needed to help us analyze our client’s websites and guide them through the search engine optimization process. Gaining search engine ranking depends on a myriad of factors, some of which can be analyzed and improved through the use of specific software and tools. While we offer the use of our tools as part of our services, it is these tools and processes that make us unique in our industry.
Web Analytics Services
CYNERGY WEBSITE MARKETING offers a range of services to help our clients understand their web site traffic. Using web traffic analysis tools, we can help you answer questions like “How many people visited my website each week for the past 6 months?”, “How are people finding my website?” and, “How exactly do potential customers move around my website?”
Our web analytics systems provide a significant advantage over analyzing your server log files. Our tools allow you to identify and track unique visitors to your website while server log files will only tell you how many total visits there were and can’t distinguish multiple visits from the same individual. Having this ability to look into visitor “loyalty” can be critical.
Our web analytics reports can include:
• Generation of regular reports on your website</li>
• Identification and evaluation of web analytics vendor solutions</li>
• Performance of ROI analyses of web-based marketing campaigns</li>
• Operation and maintenance of your web analytics data gathering processes </li>
• Customization of web analytics systems to meet specific needs </li>
• Provision of analysis of web traffic trends over time and recommendations for improving conversion rates, user time on site, etc.</li></ul>
Our Unique SEO Tools and Technology
We have developed our own tools and technology to support our process. These enable us to help you gain that distinct advantage you need when competing for top search engine positions.
Databases are important when considering website SEO. We use a keyword database which contains estimated keyword traffic data, unique keyword competitiveness data and even cost information for purchasing keywords for paid search advertising.
There are a number of ways to get natural rankings on Google. We are experienced at using a variety of strategies to ensure that your website places well.
We know that some companies desire to undertake a Pay Per Click approach to their marketing strategy. Our PPC experts are able assist you in understanding Google PPC, Yahoo PPC, and the analytical approach required to be successful with each.
Backlinks have become important as one of the most important factors for increasing natural rankings with Google. A backlink is like an “endorsement” from a webpage in search engine results saying that the page has more authority than the other endorsed pages, and the more authority or knowledge it brings to the reader, the higher Google will rank it in natural rankings. Some engines refer to this ranking or reward as The Transfer of Authority. This rewards a website for having well placed relevant links that are coming from prominent, high-authority web-pages from within a particular website. Our tools can search for and request this relevant backlinks.
Internal links are another way to build credibility for your website. We can analyze your site for ways to increase internal links.
Index count shows the number of pages from a website that are picked up by the search engine. The greater the number of relevant pages that a site has, the more credible that website is to the search engines. We can include that on your regular reports and suggest methods for increasing your index count.
With our expert knowledge of SEO strategies, optimization techniques and link-building programs, your result is a significant increase in targeted web traffic for your organization.
If you are ready to increase your organization’s web traffic give us a call today.
CYNERGY WEBSITE MARKETING will work with you and your staff to design and build a visually pleasing website which will be easy to maintain. It will be effective in delivering a clear, concise message about your products, services, or mission. And it will be effective in all of the major search engines. Our techniques drive traffic, then convert it into business through our proprietary process.
Each company has different needs for its website. Therefore, each company is different in how many and what types of web pages it needs. When you contact us, we will take the time to understand your business and analyze your needs. Then we will work with you to put together the best plan and timeline for your website. We want to work within your budget and give you the most for your money.
SEO Consulting
CYNERGY WEBSITE MARKETING offers consulting services for comprehensive organic search engine optimization, so we can produce powerful SEO results for our clients. We can partner with your internal marketing team, teaching them how to obtain better page rank, or we can be your marketing team.
We work with clients either on a single project or on a retainer basis. Each type of consulting engagement has its advantages. Since no two customers are the same, this allows us to custom-fit the consulting engagement to a client’s specific situation. Contact us to find out which fits your company best. We can also work with you in a virtual environment or face-to-face. Our overhead is low. As a result, our SEO consulting fees are very affordable.
CYNERGY WEBSITE MARKETING facilitates your prospective customers finding your business on Internet. Our methods work to position your website so that prospective customers looking for products or services you sell will find your website.
We work with you and your staff to design and build a visually pleasing website which will be easy to maintain. It will effective in delivering a clear, concise message about your products, services, or mission. And it will be effective in all of the major search engines. Our techniques drive traffic, then convert it into business through our proprietary process.
Our Website SEO Process
At CYNERGY WEBSITE MARKETING, we take a deliberate approach to optimizing each client website following our own process. The CYNERGY WEBSITE MARKETING process is based on a quantitative analytic approach. We collect and analyze comprehensive data about your keywords and the competitive online landscape.
Search engines like Google® and Yahoo Search® use a couple of major factors when ranking a web page in their search results:
• Relevancy. How pertinent is a page to the search or keyword phrase?
• Importance. How important is your web page versus other relevant pages in the search engine’s index?
We will optimize both relevancy and importance. One thing that helps pages become more relevant and more important is inbound links, also known as backlinks. We can add some backlinks for you.
Website SEO – Creation and Consulting
CYNERGY WEBSITE MARKETING is a premiere web site creation and SEO consulting firm. We offer consulting services for comprehensive organic search engine optimization, so we can produce powerful SEO results for our clients. We can partner with your internal marketing team or be your marketing team.
We work with clients either on a single project or on a retainer basis. Each type of consulting engagement has its advantages. Since no two customers are the same, this allows us to custom-fit the consulting engagement to a client’s specific situation. Contact us to find out which fits your company best. We can also work with you in a virtual environment or face-to-face.
As a virtual SEO consulting firm, our overhead is low. As a result, our SEO consulting fees are very affordable.
Building a web page that your visitors will spend time on is paramount. It’s one thing to drive traffic to a site, another to get the visitor to stay.
It’s critical that you provide content that is clear for the reader and to the point. And you want information that cannot be found anywhere else. Follow the 15 ideas below and your visitors will appreciate your pages.
- 1. Your introduction has to be able to engage the reader/visitor and keep their attention.
- 2. You want your visitor to spend as much time as possible on the web pages, but your page must be structured so the reader’s vision “scans” the page looking for the critical content. My favorite usability expert is Steve Krug.
- 3. Write the script at no more than high school level making sure it is easy to read, with short concise sentences.
- 4. Make your titles (H1 tags) and subtitles (H2 tags) brief and make sure they summarize the section.
- 5. Your paragraphs must be small and encourage the viewer to read on.
- 6. Use bullets and numbered lists when possible. They stand out better for the reader.
- 7. Make sure the message reads like a story, so it’s easy for the reader to understand.
- 8. After you write the page, read it out loud. After you have read and edited it three times, publish it. Don’t over think it. Chances are, you’ll want to change it again in a month or two.
- 9. Structure your page with graphics taking up 20% of the page. Allow text to dominate the page, not pictures. Make sure the picture is relevant, and don’t forget the alt tag.
10. Make sure the Alt Tags are relevant with keyword content that focuses on the same content that is on the page.
11. Either highlight or bold the important statements or phrases.
12. Put a video on the home page, and some of the more important informational pages.
13. Don’t fill the page up with content. Use plenty of white space so the visitor will pay attention to the important content.
14. Use important links on the page that link to other pages on the site that are relevant.
15. Don’t over-sell. People will stay on your site if you inform them or give them content that they find interesting and engaging
Basically you have about 3-5 seconds to get the attention, engage, and inform your reader to the point that they will want to read further, so follow these steps and remember, web pages are organic, they are always changing….
When I share with someone that I do SEO work, they often ask, “isn’t SEO just putting keywords in the meta tags?” At which point, I generally want to respond with, “yes, and designing a home is just putting lines on a piece of paper.”
Google, Yahoo, and Bing spend literally hundreds of millions of dollars to develop the sophisticated algorithms used in their search engines. Basically google is trying to reinvent the human brain, to think like the average person might think, with a twist of commercialism added. And, once we think we know what the algorithm is about, they change it. Since everyone is clamoring for that top spot on natural rankings, they can ill afford to make it easy. And most people that have tried, give up after a while and just throw all the money they can muster at Adwords, hoping that they will bring business in the door. After all, if you don’t think that Google is about money, you haven’t followed their stock in the last 10 years….
Good SEO is a combination of good standard web design, using keywords strategically and intelligently, combined with the right kind of inbound links to your site.
Creative Blog Thinking Helps!
If you have been a search engine utilitarian for the last couple of years, you have undoubtedly used a blog, or entered a blog that may have had some useful information. But did you really understand the value that the blog had to the website? The following are 5 great reasons to add a blog to your website.
1. Create interest about your Business.
I feel that putting up a blog and contributing to it is probably the single most important thing you can do online for your business. It gives you a place to explain to readers what your business and philospophy are all about. It also gives your reader a great way to learn more about your business, your customers, and be able to ask questions or interact with your current customers.
2. Improve Search Engine Rankings.
By adding pages and content to your site that is relevant to the site, you will naturally rank in the search engines. The search engines notice when you get new visitors, content, and relevantcy within a site and reward you accordingly.
3. Develop New Relationships
Educating your prospects is the key to turning them into paying customers. Therefore teaching someone how to do something better, will make them loyal as well as help them to spread the word about your goods or services. Most well meaning clients understand that their time is better spent cultivating new business relationships doing what they do best, not trying to figure out your business. Thus they will generally pay you a fair fee for doing what you do best as well.
4. Improve your Business
A blog is a great place to define your business, your strategy and vision. It can be like having a small business or marketing plan. As you air out ideas and strategies with others that serve as sounding boards, you are actually defining and refining your own plan as well. I always find it amazing to look back on ideas and thoughts I had a year ago to see how many of them actually became productive ideas and strategies.
5. Promotion and Advertising
Advertising anywhere today is not cheap. Whether it is a yellow page ad, banner ad, trade magazine ad or Google Ad Words, only the big boys can really afford to spread it out. But natural rankings allow even small companies to compete on a fairly even playing field with the big companies. And by adding relevant content and links to a blog on a daily basis, you are able to build brand awareness and rankings at a very affordable rate.
If you don’t have a blog, get one. Their extremely inexpensive and the easiest way I know to build your web presence. If you have questions drop me a line, I’ll be glad to help you any way I can. After all, that’s why we’re here.
Welcome to our SEO Blog. This blog has been established to help you in your Search Engine Optimization efforts. We realize that there is tons of information on the internet today about SEO, Google Adwords, and website promotion. What sets us apart from some the so called “SEO Experts is we are results driven. We are not just here to sell you a monthly subsciption to our newsletter, or special services. If we don’t show you how we can improve your rankings, and show you our track record of proven success, you’re not going to hire us in the first place. And if you are an Oklahoma business looking for inbound web site marketing help, we will be glad to come to your place of business and show you how we can improve your business through increased website traffic. If you are outside the state, we can do this via phone, telepresence, or will be glad to come to you.
Again, welcome to our site, our blog, and our company. Give us a call or fill out a convenient form on the site, we’ll show you what we can do.