Create Internal Links
Internal links are links within the text of one page on your web site to another page on your web site. Page rankings can be improved by linking directly to pages on your website using one of your keywords as the link text. That tells search engines that your page is relevant for that topic. An example to help you understand this concept is Wikipedia. Go to any page and you will see extensive use of internal links; whenever a word is used that has a relevant article some place on Wikipedia, that word gets an internal link.
Obtain Inbound Links
Inbound links are links from someone else’s site to your web site. Inbound links become a sort of popularity contest — the more inbound links you have from relevant sites, the higher your page rankings. When your inbound links are from highly ranked pages, your pages are ranked more highly. By finding sites that are on the same subjects as yours and trading links with their owners, you can help yourself and them.
Be Audience Oriented
The best thing you can do for your visitors and your web site is to build a content-rich site. Search engines want people to find what they are looking for. By creating a web site that is intuitive to use and contains good, relevant information, you will have repeat visitors who will tell others about your site through their web sites and blogs — and that means inbound links as well.
What is Search Engine Ranking?
It’s what search engines do to figure out what to list and in what order when someone does a search.
What do search engines look for?
Search engines rank web pages. Most people think they rank web sites, but that is not true. They crawl each page individually, looking for relevancy to the keyword.
For example, if you are looking for information on training your dog not to bark and you use “stop dog barking” as your keyword, you will be taken to web pages specifically telling you how to help your dog stop barking and not to the home pages of those web sites.
What are the elements of a page that a search engine looks at?
- Page Title: This is the title that appears in the bar at the top of your browser. Every page needs its own unique title and that title should carry any keywords being used for the page.
- Metadata: These are also known as metatags and need to include all the page’s main keywords.
- URL: The URL, or web address, must include two or three relevant keywords. When the title, metadata, and URL all contain the same keywords, the relevancy is greatly enhanced.
- Text: This is the main text of the page and must be relevant to the topic in the title, metadata, and URL. It needs to mention the keywords in the first sentence or two and again two or three times on the page.
Notice that keyword density and keyword patterns are not as important as in the past.
The best thing to do is be sure to set up the entire site properly with each page titled and tagged correctly. Coordinate the URLs with the titles and metatags. And make sure the content is useful as well as containing keywords.
Driving inbound website traffic is priority #1 for us. We work with businesses to increase their business using inbound traffic and visitors. We:
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– manage search engine optimization
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– help you define and develop inbound lead generation
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– measure inbound traffic
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– analyze your inbound traffic so you get results
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– use our proven track record to help you be successful
We have the tools to analyze your site if you have one or to analyze it once we build you one. We can tell you where your traffic comes from or why you don’t have traffic. We can tell you the strengths and weaknesses of your website.
We have the experience to understand what it takes to promote, run and drive business to the front door. We have survived through tough economic times and understand how badly you need to stretch your dollars and reach more people more effectively.
Trust us to help you increase your business through website marketing!
Inbound Marketing Can Work for Your Website
Links are the key to optimizing your website. And your website can have a page or two or 100 or it can be a series of blogs. But whatever your website is in terms of pages, it must contain good, original content.
Great content is what you can publicize and share. And great content is what others will want to share. And that’s where and how you get links - inbound links. And the more links there are to your content, the more credible and valuable the search engines think it is.
Linking is the fundamental basis of the web. Search engines want to know that you are sufficiently ‘connected’ with other pages and content. For the best inbound marketing, you need to do internal linking and outbound linking as well as requesting others with related content to link to you.
Link to relevant content early and often in your body copy. Link your pages to other pages within your website. And link with naturally relevant anchor text.
Find others who write about the same types of things and ask if you can exchange links with them. Thus you will help them and they will help you. (Just look at their copy and make sure they actually gave you links.)
Welcome to our SEO Blog. This blog has been established to help you in your Search Engine Optimization efforts. We realize that there is tons of information on the internet today about SEO, Google Adwords, and website promotion. What sets us apart from some the so called “SEO Experts is we are results driven. We are not just here to sell you a monthly subsciption to our newsletter, or special services. If we don’t show you how we can improve your rankings, and show you our track record of proven success, you’re not going to hire us in the first place. And if you are an Oklahoma business looking for inbound web site marketing help, we will be glad to come to your place of business and show you how we can improve your business through increased website traffic. If you are outside the state, we can do this via phone, telepresence, or will be glad to come to you.
Again, welcome to our site, our blog, and our company. Give us a call or fill out a convenient form on the site, we’ll show you what we can do.