Create Internal Links
Internal links are links within the text of one page on your web site to another page on your web site. Page rankings can be improved by linking directly to pages on your website using one of your keywords as the link text. That tells search engines that your page is relevant for that topic. An example to help you understand this concept is Wikipedia. Go to any page and you will see extensive use of internal links; whenever a word is used that has a relevant article some place on Wikipedia, that word gets an internal link.
Obtain Inbound Links
Inbound links are links from someone else’s site to your web site. Inbound links become a sort of popularity contest — the more inbound links you have from relevant sites, the higher your page rankings. When your inbound links are from highly ranked pages, your pages are ranked more highly. By finding sites that are on the same subjects as yours and trading links with their owners, you can help yourself and them.
Be Audience Oriented
The best thing you can do for your visitors and your web site is to build a content-rich site. Search engines want people to find what they are looking for. By creating a web site that is intuitive to use and contains good, relevant information, you will have repeat visitors who will tell others about your site through their web sites and blogs — and that means inbound links as well.
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