Do you want to rank well on Google or another search engine? One of the most powerful ranking factors is link text or anchor text. Link text is the text you click on when clicking a link.
Originally inbound links were used as a primary means of web navigation. However, their significance is now in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page.
Search engines such as Google interpret a link from page Y to page Z as a vote by page Y for page Z. Several factors determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, then the backlink is considered by the search engine to be relevant. The search engines grant it high ranking.
It is important that inbound links be quality. Let’s look at three examples:
- – Today I saw learned great marketing information for my website at oklahomawebsitemarketing.com
- – Go visit oklahomawebsitemarketing.com
- – Oklahomawebsitemarketing.com showcases great designs and ideas for your website
The first and third one are quality inbound links to oklahomawebsitemarketing.com, but the middle one is spammy. It is not good anchor text. It is not quality because it does not tell anything about the site it is sending you to view.
It is important to understand who your potential audience is. Then write for them. Explore other people who are writing for or marketing to this same audience. Learn from each other. Link to these web pages.
Conduct a link exchange campaign. Make sure to provide clear instructions on how to link to your pages including exact HTML code. Write to webmasters and ask for a link exchange. Keep track of which sites link to you and when and how many times and try to give them quality links as well.
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